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in Magento by (150 points)

I would like to modify product price on the go. I don't want them to change in inventory, but need to be shown on the front-end, may or may not be based on customer who logged in. Any clue on how to achieve this ?

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You need to do this using three observers here, and they are

1. rewrite_finalprice_product
2. catalog_product_collection_load_after
3. checkout_cart_product_add_after.

More detailed article can be found on this blog for reference.

by (620 points)
Wonderful solution. I used this for different purpose, to set discounts on the fly for customers which was assigned from a 3rd party application outside magneto. Thank you...

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